As I noted earlier this year, the only company we trust more than grocery stores to use our data is Amazon: 66 percent of people in a Plancast survey said they were comfortable with Amazon using their data to promote relevant products. For Google, 41 percent had the same level of trust. And then there’s Facebook, which scored below credit card providers, merchants and cell phone service providers. Just 33 percent of those surveyed said they were comfortable with Facebook using data for ad targeting. (via Facebook kills our ad network dreams, again | PandoDaily)